|
MLFL Wiki |
Main /
Computational Challenges In Online AdvertisementsOnline advertisement industry is growing at a rapid pace. I will introduce some computational aspects of placing online advertisements in various contexts: pay-per-click advertisements alongside search results or publisher content pages and pay-per-impression banner ads on publisher content pages. Online advertisement placement is a challenging task that involves machine learning, mathematical optimization, microeconomics, natural language processing, and information retrieval. |