Server: Netscape-Communications/1.1 Date: Thursday, 18-Dec-97 04:46:57 GMT Last-modified: Friday, 07-Jun-96 21:13:59 GMT Content-length: 2937 Content-type: text/html Interface - Heuga Heuga logochildren and typewriter photo
Marketed globally, the Heuga brand enjoys its strongest following in Europe, Canada, and Asia-Pacific. Heuga, which invented and first introduced carpet tiles in Europe almost 35 years ago and joined the Interface family in 1988, continues to set standards for service, reliability, and performance.

Today, Heuga is the dominant brand in carpet tiles for commercial and institutional use in Europe, where it also enjoys a residential carpet tile market share of approximately 10%. In the major Asia-Pacific markets of Australia, Japan, Hong Kong, Singapore and China, the brand is appreciated for its marriage of pleasing aesthetics and specialized performance benefits; while in North America, it commands a significant share of the intensive use recreational and retail chain markets, where reliable, rugged engineering and styling flexibility are sought.

The pursuit of aggressive branding strategies and product line expansion for Heuga to satisfy a diversity of styling and performance requirements continued in 1995. The Floorcoverings Group is actively leveraging Heuga's legacy of quality, excellent appearance retention, and rapid delivery attributes in the development of new products. Over the past year, five new Heuga commercial lines were introduced in Europe, a precursor to the Oakey-designed flood that will follow. In addition, Interface Europe continued to grow its strong Heuga residential business with a number of new products and promotional activities. By year-end, the Dutch television audience was introduced to an advertising campaign designed to build brand awareness and educate consumers on the unique modular design options offered by Heuga for the home.

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