Server: Netscape-Communications/1.1 Date: Friday, 19-Dec-97 00:35:47 GMT Last-modified: Thursday, 09-Oct-97 14:57:55 GMT Content-length: 2783 Content-type: text/html 1998 Kentucky Derby Logo Unveiled


1998 Kentucky Derby Logo Unveiled

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As host for racing's two greatest days in 1998, Churchill Downs officials have incorporated the official colors of the Breeders' Cup to compliment the logo design for the coming year's Derby logo.

"The Derby logo's colors and styling were used to focus attention to the return of the Breeders' Cup to Churchill Downs," said David Carrico, Churchill Downs senior vice president sales. "They compliment one another, not only as logos for signage, but as racing's premier events. Churchill Downs is extremely proud to be the site for both of these days of racing."

The design was a collaboration between Churchill Downs and All Pro Championships, the licenser of official Kentucky Derby products. The logo for the 124th Kentucky Derby will be used on nearly 200 products, ranging from the traditional Derby Glass, with annual sales of over 700,000, to toy beanie-styled horses.

Sales of merchandise, bearing the Derby logo, are expected to climb to over $7 million nationally, with nearly $6 million generated in the Louisville market.

The 1998 logo was created by Louisville artist Terri Gilmore, who captured the tradition and excitement of the Kentucky Derby in her design. Gilmore fashioned her own charcoal drawing of horses racing head on and incorporated the image with the Derby's traditional elements, roses and the twin spires. Kentucky Derby is boldly written in script below the images in the Breeders' Cup's purple and gold.

The first official Kentucky Derby logo was created in 1986 for Kentucky Derby 112. Since 1987, Churchill Downs and All Pro Championships have teamed to develop the official logo for Derby related merchandise and promotions.

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