Server: Netscape-Communications/1.1 Date: Thursday, 18-Dec-97 06:51:29 GMT Last-modified: Thursday, 20-Nov-97 22:53:00 GMT Content-length: 8674 Content-type: text/html Harland Products and Services
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Database Management

    To stay on top of the increasingly competitive financial industry, institutions must know as much as possible about their customers. Detailed information creates the foundation upon which marketing efforts are built.
    Many financial institutions use Marketing Customer Information Files (MCIF) systems that enable them to find and analyze their most profitable customers and generate files for marketing efforts.

Harland offers several Database Management products and tools for decision support.

Harland Pinnacle 2000
    The power of information. Harland's technologically advanced database marketing system that helps financial institutions find detailed customer information.
Max$ell
    Reach and retain profitable customers. Harland's Max$ell family of products helps you identify profitable customers and create effective marketing strategies

Direct Marketing

Once a financial institution has made decisions about target markets, the next step will most likely include direct marketing.
    Harland's Direct Marketing services range from consulting through to implementation and measurement. These services are available as a packaged option or a la carte, depending on your needs. Our combination of strong creative and data-driven marketing strategies results in successful direct marketing campaigns. Our comprehensive Direct Marketing studio is staffed with talented graphic designers and state-of-the-art-equipment.

Payment Products

Harland has a strong reputation as a leader in the check printing industry. We deliver millions of checks and other financial documents to financial institutions and businesses nationwide. We offer a growing line of personal checks, including licensed products such as Major League Baseball™, the National Football League® and Precious Moments™ designs.
    We offer a full line of business checks as well as computer-compatible checks and forms for personal and business use. Taking into consideration the importance of accuracy and security as well as adherence to ABA and ANSI standards, all Harland checks are printed with unique security features.

Harland also provides creative ways to market with check orders. We can help you determine the right products to sell and the right audience to target. We also provide customized accessory products for promotional events such as branch openings.

Platform Automation

Facilitating customer access. In an increasingly competitive financial market, it's the key to customer satisfaction. Harland provides a variety of automated delivery systems at the branch, at home or in a retail environment.
    Inside the branch, Harland offers platform automation for services ranging from account opening to loan closing. The SuperLink™ systems allows your organization to connect to our network of printing plants and fulfillment centers for services such as ordering and account opening.
    We also offer loan origination software packages that not only add efficiency to the loan application process, but also ensure compliance with state and federal regulations.

Success Stories

    Choose a category below to find out how Harland products have helped financial institutions find marketing solutions.



Products & Services
Database Mgmt
Direct Marketing
Payment Products
Platform Automation
Success Stories
Decision Support
Direct Marketing
Platform Automation
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phone:(770) 981-9460

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