Date: Thu, 18 Dec 1997 01:18:07 GMT Server: Apache/1.2.4 Last-Modified: Tue, 12 Nov 1996 17:38:07 GMT ETag: "70b6-bbb-3288b5ff" Content-Length: 3003 Accept-Ranges: bytes Connection: close Content-Type: text/html
Interactive Media > Capabilities Fleishman-Hillard's interactive communications enhance client messages by providing immediate access to multi-layered information. Effective interactivity secures audience attention and ensures a high degree of message retention.
Interactive Capabilities
Retention Is Key A benefit of interactive media is that it can be implemented on multiple platforms. A single program can be adapted for distribution on CD-ROM or disks; placed on servers for access over local networks; on the Internet or online services; and on kiosks, laptops or any combination thereof. We work with clients to define the goals and the structure of a project. Once the direction of the project is defined, we determine what medium, or media, will be the most effective. This platform flexibility allows a single program to be tailored for different audiences. For example, touch-screen technology has significantly reduced the computer's intimidation factor for non-technical audiences. Kiosk users are free to explore in a nonlinear fashion, delving into information as it interests them and answering their own questions with a touch of a finger. Moreover, kiosks are superb market gauges, offering the ability to track and record a user's actions and responses. As such, portable kiosks provide clients with an extremely flexible and well-targeted sales and marketing tool. Fleishman-Hillard's multimedia capabilities allow clients to increase sales force productivity, expedite employee training and communicate key marketing and educational messages. |