Server: Netscape-Enterprise/3.0 Date: Thu, 18 Dec 1997 07:06:51 GMT Content-type: text/html Last-modified: Wed, 04 Sep 1996 18:04:55 GMT Content-length: 4530 Accept-ranges: bytes NEBS Resource Center <BODY TEXT="#000000" LINK="#BD0BE8" VLINK="#9148C8" ALINK="#000000" BGCOLOR="#FFFFFF"> <TABLE WIDTH=100%><TR><TD> <IMG SRC="../images/gst.gif" ALT="Generating Sales"></TD><TD ALIGN=RIGHT><A HREF="#tools"><IMG BORDER=0 SRC="../images/ftrtls.gif"></A></TD></TR></TABLE><P> <UL> <IMG SRC="../images/featart.gif" ALT="Feature Articles"><P> <UL> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gsrs">How Repeat Sales Can Grow Your Business</A><BR> How to take advantage of a major source of new business -- your existing customers.<P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gsmpl">Get Started on Your Marketing Plan</A><BR> Before you actually begin writing a marketing plan, you must tend to such essentials as formulating a strategy and mobilizing your organization to carry out the plan.<P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gsnpi">Testing Out New Product Ideas</A><BR> Small companies can test out new products with potential buyers by using surveys and interview. Even with results from these techniques, though, business owners should look to follow-on approaches for confirming results. <P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gspr">The Pros and Cons of Public Relations</A><BR> Public relations can be much more cost-effective for small companies than advertising. But entrepreneurs must take into account that public relations requires giving up a certain amount of control over how their image is projected. <P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gsintl">Begin Selling Internationally</A><BR> Increasing numbers of small companies are finding new markets overseas. Their challenge is to do the right preparation before heading abroad.<P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gssfor">Sales Forecasting Tips That Improve Your Projections</A><BR> By making certain demands of their sales people, entrepreneurs can improve the accuracy of their revenue projections, and improve the sales process as well.<P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gsnaf">Take Advantage Of Selling Opportunities Created by NAFTA</A><BR> The North American Free Trade Agreement (NAFTA) opens up a variety of business opportunities to American small businesses prepared to take advantage of the new cost benefits of reduced or eliminated tariffs between the U.S., Mexico, and Canada.<P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gshap">Keeping Your Customers Happy</A><BR> Happy customers are the key to long-term business success. Take advantage of the numerous opportunities available to keep your customers feeling good about your company.<P> <IMG ALIGN=LEFT SRC="../images/smsbut.gif"><A HREF="../cgi-bin/page_gen.pl?gsdms">The Keys to Direct Mail Success</A><BR> A number of steps taken before a direct mail piece is ever put together help determine success.<P> </UL> <A NAME="tools"> <IMG SRC="../images/reltools.gif" ALT="Related Tools"><P> <UL> <IMG ALIGN=LEFT SRC="../images/imtbut.gif"><A HREF="tools/mail/mail.htm" TARGET="_self">Direct Mail Analysis</A>.<BR>This Interactive Management Tool calculates your net profit and breakeven numbers for a direct mail campaign.<P> </UL> <P> <HR> <P> <CENTER> <A HREF="../nebs/f_about.htm">[ NEBS INFORMATION</A> | <A HREF="../order/f_howto.htm"> ORDER ONLINE</A> | <A HREF="../index.htm"> MAIN MENU</A> ] <P> THE RESOURCE CENTER<BR> <A HREF="../resource/gpww.htm">[ This Month's Feature</A> | <A HREF="../resource/f_sab.htm"> Starting and Financing Your Business</A> | <A HREF="../resource/f_myb.htm"> Managing Your Business</A> | <A HREF="../resource/f_gp.htm"> Getting Paid</A> | <A HREF="../resource/f_gs.htm"> Generating Sales</A> | <A HREF="../resource/f_me.htm"> Managing Your Employees</A> | <A HREF="../resource/f_pyb.htm"> Paying Your Bills</A> | <A HREF="../resource/f_imt.htm"> Interactive Tools</A> ]