Server: Microsoft-IIS/3.0 Date: Thu, 18 Dec 1997 09:11:44 GMT Content-Type: text/html Accept-Ranges: bytes Last-Modified: Tue, 04 Nov 1997 15:38:08 GMT Content-Length: 12939 About Protective

Corporate Profile And Subsidiaries

Insurance Ratings

Home Office

History of Protective Life

Board Of Directors, Principal Officers And Marketing Offices

Our Mission And Values

Our Five Cardinal Principles For Building Quality

Our Corporate Symbol

 

About Protective

This page was last updated October 9, 1997

Protective Life Corporation is a publicly held company, whose stock is traded on the New York Stock Exchange (Trading symbol "PL").
Founded in 1907, the Company's principal operating subsidiary is Protective Life Insurance Company. The Company markets individual life insurance; group life, health, dental, and cancer insurance; annuities and investment products; credit life and disability insurance; and guaranteed investment contracts. Its products are distributed nationally through independent agents and brokers; through broker-dealers and financial institutions to their customers; through full-time sales representatives; and through other insurance companies. The Company also seeks to acquire blocks of insurance policies from other insurers.

Other subsidiaries of Protective Life Corporation include:

American Foundation Life Insurance Company
Capital Investors Life Insurance Company
Citizen's Accident & Health Insurance Company
Community National Assurance Company
Empire General Life Assurance Corporation
Financial Protection Marketing, Inc.
First Protective Insurance Group, Inc.
Lippo Protective Life Insurance Company, Ltd.
National Health Care Systems of Florida, Inc. (DentiCare)
Product Resource Group, Inc.
ProEquities, Inc.
Protective Benefits Communications, Inc.
Protective Life Insurance Company of Kentucky
Protective Life Insurance Corporation of Alabama
Voluntary Benefits International, Inc.
West Coast Life Insurance Company
Western Diversified Life Insurance Company
Western Diversified Capital Funding Corporation
Western Diversified Services, Inc.
Western Diversified Casualty Insurance Company
Wisconsin National Life Insurance Company.
Return to top of page

 

 

Insurance Ratings

An insurance rating is an opinion of the insurance company's financial capacity to meet the obligations of its insurance policies in accordance with their terms. A rating agency considers the financial condition, profitability and liquidity of the insurer and many other factors in arriving at its rating. A rating is not a recommendation to purchase, sell, or hold insurance contracts. Ratings are subject to change at any time. The insurer may have paid a fee to the rating agency.

Protective Life Insurance Company is rated A+ (Superior) by A.M. Best and has a claims-paying ability rating of AA (Excellent) from Standard & Poor's and Duff & Phelps and A1 (Good) from Moody's Investors Services, Inc.
American Foundation Life Insurance Company is rated A (Excellent) by A.M. Best and has a claims-paying ability rating of AA (Excellent) from Standard & Poor's and Duff & Phelps. American Foundation's policy liabilities are guaranteed by Protective Life Insurance Company.
Empire General Life Assurance Corporation is rated A+(r) (Superior, reinsured) by A.M. Best and has a claims-paying ability rating of AA (Excellent) from Standard & Poor's and Duff & Phelps. Empire General's policy liabilities are guaranteed by Protective Life Insurance Company.
Wisconsin National Life Insurance Company is rated A (Excellent) by A.M. Best.
Protective Life Insurance Company of Kentucky is rated A (Excellent) by A.M. Best.
Protective Life Insurance Corporation of Alabama is rated A+(r) (Superior, reinsured) by A.M. Best.Capital Investors Life Insurance Company is rated FPR5 (Good) by A.M. Best.
Community National Assurance Company is rated A (Excellent) by A.M. Best.
West Coast Life Insurance Company is rated A (Excellent) by A.M. Best.
Return to top of page

 

Our Mission and Values

Protective Life Corporation provides financial security through life and health insurance and investment products. Our vision is to enhance the quality of life of our customers, our stockholders, and our people.
We hold to three preeminent values - quality, serving people, and growth - which by tradition and choice transcend all others. They are the foundation of our aspirations, our plans, our best energies, and our life together in this Company.

Quality

The heart of quality is integrity. Quality is the cornerstone on which all our activity rests - quality products, services, people, and investments. We strive for superior quality and continuous quality improvement in everything we do.

Serving People

Serving people is vital. We find our ultimate reward in serving and supporting three groups:
Customers: Our customers come first. We prosper only to the extent that we create long-term relationships with satisfied customers. We do so in discerning their needs and responding to them; in providing high value, distinctive products; in prudent investment of policyholder funds; in systems, information, and counsel which help our customers solve problems; and in prompt, accurate, innovative, and courteous service which is the best in the business.
Stockholders: Our stockholders provide the equity essential for our success. We are stewards of their investment and must return a profit to them. Profit is essential for implementing our commitment to quality, serving people, and growth. It is a critical measurement of our performance. Our objective is to rank at the top of the industry in long-range earnings growth and return on equity. Protective People: The accomplishment of our mission depends on all Protective people working together. We want our people to enjoy their work and take pride in Protective Life, its mission and values. We are committed to opportunity and training for all to help us fulfill our potential; open, candid communication; the input, initiative, and empowerment of all our people; the encouragement of one another; and creating a place where a zeal to serve our customers, stockholders, and each other permeates the Company.

Growth

We are dedicated to long-term growth in sales, revenues, and profit, not only for our stockholders but also for personal growth and development of Protective people. We achieve growth through resourceful marketing, superior service, and acquisitions. Growth is critical for improving quality and serving people. It is essential to maintaining a position of strength in our marketplace and attracting and retaining high caliber people.
Return to top of page

 

Five Cardinal Principles For Building Quality

1. Focus on the customer.
2. Continuously improve.
3. Equip, empower, and liberate people and trust their capability and willingness to improve quality.
4. Concentrate on the long term, the whole process, and the team.
5. Use statistical analysis to understand and continuously improve the process.

 

Our Corporate Symbol

Our corporate symbol is the triangle whose shape connotes the strong foundation which stands beneath Protective's basic mission to provide financial security through life and health insurance and investment products. The three sides and points correspond to our three preeminent values - quality, serving people, and growth and to the three constituencies we serve - our customers, our stockholders, and our own people. The red, white, and blue format is reminiscent of the American flag, a prominent feature of our Company's campus in Birmingham.
Return to top of page

   
 
Home || Welcome || Investor Information
Product Information || Employment Opportunities