Web Site Development > Capabilities
By developing web sites with a solid communications strategy, Fleishman-Hillard maximizes a clientıs message at every level.
Web Site Development
The first step in developing a web site is thorough research. We identify a client's current and potential target audience and what information these audiences are seeking. We also analyze a client's competition by studying the content and the style of other sites. Are their communications methods effective? Where are they making mistakes? How can we learn from their experience? On the basis of this research, we outline the contents and structure of the site and develop a communications strategy aimed at maximizing the site's traffic.
Content and Design
Crafting material for a web site is a unique discipline that requires both experience and creativity. Brochures simply translated into code will have little impact. We concentrate our efforts on creating new material and adapting existing materials to take full advantage of our research and the unique communicating environment that a web site provides.
The graphic design focuses on creating a look that communicates brand identity and that maintains a consistent "visual voice" with an organizations's other communications. This is a comprehensive process, especially as the navigational tools and design elements are integral factors in ensuring a user-friendly and successful site.
Cutting-Edge Skills
Our skills range from basic scripting to the use of database, interactive and animation tools. We work closely with clients to ensure a seamless integration of technology, process and message, designing and implementing computer and human networks that best utilize a client's online presence. We offer staff training and computer consulting on issues from hardware needs to Internet connectivity and an online communications course that provides clients with the necessary skills for navigation, research and communication.
Publicity and Site Management
We create online and traditional publicity for a web site by leveraging the talent and experience of the Fleishman-Hillard network. Once a site is in place, we can maintain and update its content and process two-way communications. We also constantly audit our own efforts, closely tracking traffic patterns and online trends.
The Big Picture
Fleishman-Hillard's emphasis on "the big picture" is unique. By defining concrete goals within a clientıs broader communications strategy, the client'ıs online communications are not only in tune with a company's overarching message, the message itself becomes compelling to an audience of untold size and a market of unprecedented opportunity.
|