Date: Fri, 19 Dec 1997 17:38:57 GMT Server: Apache/1.2.4 Last-Modified: Thu, 25 Sep 1997 18:44:03 GMT ETag: "1aed1-30c2-342ab0f3" Content-Length: 12482 Accept-Ranges: bytes Connection: close Content-Type: text/html Fresh Choice Restaurants, Inc.
What's New ?
What's New!
About
Fresh Choice
Fact Sheet
Fact Sheet


| How it Works | | What's in the Name | | History | | The Real Dish | | Corporate Office | | Zoopa | | Stock |



How it works

Your Dining Adventure includes these
delicious menu items for one low price.
Array of exotic, Signature Salads
or create your own masterpiece.
Sizzlin' Pan Pasta.
Pipin' hot soups.
Decadent desserts.
Fresh baked muffins and breads.
And other tantalizing choices!

Bottomless Beverages
A little extra, but well worth it!
Choose from a variety of hot/cold beverages,
including fountain drinks, lemonade,
iced tea, and coffee.

Seconds (or more!) are on us
Enjoy as much as you like.



Why do we call it
Fresh Choice ?

Fresh Choice is :

  • Always Fresh
  • Always Spontaneous
  • Always Affordable
  • Always Delicious
  • Always Bountiful
  • Always Inviting
  • Always a Fresh Choice
  • Fresh daily - Nothing is preserved, frozen, processed, deep fried, heat-lamped or growing cold and old (Yuk!).

    Fresh tastes - We're not just salads at Fresh Choice. There's something great for everybody! Including great tasting Pastas, salads, desserts and baked goods.

    Fresh Preparation - Because of our fresh ingredients advantage, our menu selections are always delicious.

    Fresh approach - You're sure to enjoy our unique, inviting surroundings!


    Fresh Choice : A Story of Taste, Quality & Value

    When the Fresh Choice chain of self-service restaurants launched in 1986, there were a few fundamental goals that they set out to achieve."Since the very beginning," says Fresh Choice Chairman Charles Lynch, " we've wanted to provide diners with a wide selection of tasty, fresh, high-quality food at an economical price."

    Fresh Choice succeeded in its goals and has blossomed from a single location opened in 1986 to 48 Fresh Choice restaurants operating in three states.

    Lettuce Fresh Choice combines the comfort and quality of a casual full-service restaurant with the economy and convenience of self-service or traditional buffet restaurants. It offers a selection of food stations, serving freshly prepared Sizzlin' Pan Pastas, soups, and baked goods along with "the best salad bar in the business." Diners are invited to invited to visit these stations and the salad bar as many times as they wish, for one low price. Fresh Choice focuses on tasty, satisfying fare, and is also the most economical, convenient option for those who want to get five to nine daily servings of fruits and vegetables, as recommended by the U.S. Dept. of Agriculture. All of this makes Fresh Choice an ideal spot for most every type of diner, from students to families to senior citizens.

    muffin The newest Fresh Choice in Roseville, California is the next generation design prototype for the chain. This store location was built from the ground up to launch the re-imaging which has already begun to make its way to other Fresh Choices, starting with the Palo Alto, California store. Palo Alto showcases many of the new design elements, including vibrant colors, colorful murals, and partition walls of varying shapes and heights that add a contemporary feel to the dining room.

    Many Fresh Choice stores have been selected as a favorite local restaurant. Accolades include "Readers' Choice Award", "Best Restaurant of 1996", "Best Restaurant of 1996", "Best Family Restaurant of 1996", "Best Bay Area Family Restaurant of 1995", "Best Salad Bar of 1995 and 1996", "Best All-You-Can-Eat 1996" and "Best Menu for Children 1996."


    Fresh Choice : The Real Dish

    'The short and simple story is this:
    Fresh Choice is offering a fresh choice.'
    -Steve LaRosa, Sacramento Magazine-

    "It's hard to get more family-oriented than Fresh Choice."
    -Palo Alto Weekly-

    "Caesar salad stars at Fresh Choice."
    -Dan Vierria, Sacramento Bee-

    "Can it be that in the Bay Area,
    fast and fresh has bumped burgers?"
    - Bay Area Parent Magazine-

    'What's in a name? Fresh Choice says it all."
    -Ventura County & Coast Reporter-

    "No one should leave Fresh Choice hungry."
    - Mike Dunne, Sacramento Bee-

    "An absolute oasis of colorful, tasty and fresh
    American-style foods at prices so low it is tough
    to imagine where the profit comes from."
    -Maureen Daly, Desert Sun-

    "The focus is on friendliness and cleanliness."
    -Joan McCray, San Luis Obispo County Telegram-Tribune

    "Best Family Restaurant -- 1996"
    -Palo Alto Weekly-

    "Best Salad Bar -- 1995"
    -Santa Clara Valley Weekly-

    "Best Bay Area Family Restaurant -- 1995"
    - Bay Area Parent Magazine -

    "Austin voted for over 60 different All-You-Can-Eats, and Fresh Choice prevailed."
    -The Austin Chronicle-


    Corporate Office

    Our corporate office is located in Santa Clara, California in the heart of the Silicon Valley.

    Fresh Choice Restaurants,Inc.
    2901 Tasman Drive, Suite 109
    Santa Clara, CA 95054

    Voice (408) 986-8661
    Fax (408) 986-8334
    email:info@freshchoiceinc.com



    Fresh Choice Acquires Three Restaurants in Puget Sound Area

    SEATTLE, April 1997 --- The Zoopa restaurants in Bellevue, Tacoma, and Tukwila has been acquired by Fresh Choice. The three restaurants will be operated under the Zoopa name, while the restaurants' former owner, Restaurants Unlimited, will continue to own the Zoopa restaurant in Montlake Terrace. Fresh Choice intends of retaining the three restaurants'employees.

    Charles A. Lynch, chairman of Fresh Choice, said, "Zoopa is a strong, respected brand name in the Puget Sound area, and we're pleased with this opportunity to broaden our market position. Zoopa restaurants have a large base of customers, great products, skilled employees, excellent service, and a reputation for high quality.

    "In addition, this acquisition is the first step in Fresh Choice's return to a growth strategy. We are committed to this market and plan to build on Zoopa's strengths. Our menu and atmosphere, like Zoopa's, fit the lifestyle of so many people in these communities who want healthy, but substantial, high-quality food at a great price," he continued.

    According to Jim Welch, executive vice president of Restaurants Unlimited, "The Zoopa brand has proven to be strong and very effective in the marketplace. We are pleased that it will continue to grow and prosper under the direction of Fresh Choice management."


    Fresh Choice Stock

    Fresh Choice's common stock trades in the over-the-counter market
    under the NASDAQ symbol SALD.

    Click Here for Current Stock Quote


    | Home | | About | | Catering | | Locations | | Community | | Jobs | | What's Fresh |