Date: Fri, 19 Dec 1997 02:17:03 GMT Server: Apache/1.2b7 Connection: close Content-Type: text/html Last-Modified: Tue, 26 Aug 1997 14:32:35 GMT ETag: "5edd-2678-3402e903" Content-Length: 9848 Accept-Ranges: bytes
Executive Bios ~~~~~~~ Employee List
I. Company History
Wyndham Hotels and Resorts (Wyndham), based in Dallas, Texas, owns and operates first-class hotels throughout the United States and the Caribbean. Wyndham was formed in 1982 and has grown to over 65 hotels operating within two divisions: Wyndham Hotels and Resorts; and Wyndham Garden Hotels. Wyndham's growth strategy is to acquire existing hotels, develop new facilities and manage properties for third parties. Currently, approximately 50% of Wyndham's hotels are owned by affiliates of Wyndham. The remaining 50% are operated by Wyndham for pension funds, insurance companies, and other financial institutions. We will continue to grow the company in this fashion so as to control the quality of the brand. Presently, there are two hotels under construction and several properties under development or negotiation which are expected to come on-line during 1996.
In its short history, Wyndham has established a trend of increasing revenues and profitability, while steadily increasing total revenues through additions of hotel properties and improved operations at existing facilities. Wyndham has also managed to increase profitability as a percent of those revenues each year. This profitability increase is significant considering the time it normally takes to stabilize new properties, and the turn around time associated with improving the performance of acquisitions.
II. ISIS 2000 Reservation System
III. Sales and Marketing Expertise
One of the major factors contributing to Wyndham's financial successes is its emphasis on strong sales and marketing efforts. The principle focus of Wyndham's sales and marketing strategy is to develop and sustain a competitive advantage in the industry with a well-trained, efficient, and highly productive direct sales force. The following tools were designed to accomplish this objective and have evolved from the Company's strategic planning process:
IV. Distribution Channels
Wyndham's sales force is principally comprised of professionals located on property and in National and Regional sales offices. These individuals, who are organized to target the corporate transient, group, and leisure market segments, are supported by the following distribution channels:
Wyndham's National and Regional sales offices are located in New York, Washington, D.C., Chicago, Dallas, and Los Angeles. Wyndham is represented by Travel Resource Management which with its exceptionally strong relationships in Asian markets (particularly Japan) provides significant exposure for Wyndham. Our company is also represented in growing group and leisure markets of Europe by Morris Kevan and Associates.
V. Key Philosophies
Wyndham has continued to achieve success by operating it's business under five guiding philosophies:
1. Belief that people are its most important asset. Wyndham has assembled what is considered one of the best management teams in the industry. Its people are highly motivated trained professionals dedicated to achieving desired results.
2. Maximizing profits. Wyndham approaches each hotel as an operating business whose purpose is to make a profit for its ownership. Operating budgets, marketing plans and business strategies are fully developed and constantly monitored to ensure targeted operating results.
3. Dedication to exceeding guest expectations. Service levels are constantly measured with guest comment cards and other means of validation. Services offered are evaluated based on the value perceived by the customer relative to the profits generated by the service.
4. Strong interest as both owner and operator of hotels. Wyndham, including its affiliates, have an ownership interest or leases 35 of the over 65 hotels it operates. Wyndham began as a developer/owner, evolving into its role as manager. Wyndham is keenly focused on the income needs of its owners and the debt service requirements of all its hotels.
5. Dedication to quality in facilities. While each of Wyndham's properties varies in size, each is consistent in the quality of its facilities and the amenities offered to its guests. Each hotel is a leader in its market.
VI. Owner Relationships
Wyndham has demonstrated significant success in the conversion and takeover of existing hotels and resorts for other owners. In addition to owning and operating hotels in the U.S. & Caribbean, Wyndham has managed properties for government agencies, major lenders and third party investors.
These business relationships have been carefully developed over several years by understanding and responding to our owner's goals and philosophies for their properties. Key Wyndham staff members meet often with the property owner for operational reviews, marketing plan discussions and budget presentations. Direct and frequent communication is also maintained through Wyndham's well developed financial and operational reporting practices.
VII. Ownership Structure
Wyndham Hotel Company Ltd. is a limited partnership owned by key operating principals, senior employees of Wyndham though an equity-sharing arrangement, and various Trammell Crow family entities. Wyndham Hotel Company Ltd. is the management entity by contract for virtually all of the Wyndham and non-Wyndham properties. It also holds the rights to the name "Wyndham."
Summary
In summary, Wyndham is recognized for high-quality hotels, maintains a staff of professionals highly experienced in the takeover of hotels, and has a strong, positive image and extensive sales network. Wyndham encourages ownership to participate in setting sales and profit objectives, and to work together to achieve desired results.
~~ Company Profile ~~~~~ Financials ~~~~~ Employment ~~~~~ Properties ~~