Date: Mon, 29 Dec 1997 18:27:28 GMT Server: Apache/1.2.4 Last-Modified: Mon, 06 Oct 1997 21:05:11 GMT ETag: "18244a-d9a-34395287" Content-Length: 3482 Accept-Ranges: bytes Connection: close Content-Type: text/html
Borders is the first corporation to form a private-public partnership with the National Endowment for the Arts. By contributing $1,000 for every new Borders store in 1995 and the proceeds of silent auctions at each new store, Borders will donate a minimum of $50,000 to the NEA by the end of the year. The company is also featuring in-store displays and promotions that emphasize the work of NEA programs and NEA-funded artists.
Borders shares the NEA's commitment to the arts, said Borders President Rich Flanagan. "It is an organization that does a tremendous amount of good in communities all across the country and at many levels in society," he said. "Regardless of the level of NEA cutbacks made by the government, the Arts Endowment truly is an organization worthy of our support. We want to provide an example to all companies who believe, as we do, that supporting the arts is essential to their survival in this country."
Each Borders store has its own full-time Community Relations Coordinator (CRC), who develops innovative and creative store events tailored to the interests of the local community.
Events are as diverse as the communities themselves. For example, our stores have featured:
Among the most popular children's programs are readings from favorite storybooks, costume character appearances, craft activities, storytellers, and musical performances.
The average store hosts 25-35 events per month. Check the calendar of events at your nearby Borders store.
Community Relations Coordinators also work with local groups on projects to benefit their communities. For example, each CRC works with local non-profit organizations -- particularly schools, libraries, and literacy organizations -- to assist their fundraising efforts. And all Borders stores schedule Borders Benefit Days, through which Borders donates to a non-profit group a portion of sales to its members. Contact your local store for information.
CRCs also create partnerships with other book- and arts-related organizations, such as performing arts centers, theaters, or writers workshops. Through these efforts, Borders stores work with local groups to create community awareness of the programs and services available to book, music, and art lovers.