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Pilgrim's Pride is one of the largest producers of prepared and
fresh chicken products in North America and has one of the best
known brand names in the chicken industry. The Company is the
fourth largest producer of chicken in the United States and one
of the two largest in Mexico. Through vertical integration, the
Company controls the breeding, hatching and growing of chickens
and the processing, preparation, packaging and sale of its product
lines. In fiscal 1996, approximately 80% of the Company's net
sales were from its U.S. operations, including U.S. produced chicken
products sold for export to Canada, Eastern Europe, the Far East
and other world markets, with the remaining 20% arising from the
Company's Mexico operations.
The Company's objectives are to increase sales, profit margins
and earnings and outspace the growth of the chicken industry by
focusing on growth in the prepared food products market, by focusing
on growth in the Mexico market and through greater utilization
of the Company's existing assets.
For additional investor relations or financial information, contact Richard A. Cogdill, Chief Financial Officer, Pilgrim's Pride, (903) 855-1000.
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