MIME-Version: 1.0 Server: WebSTAR/2.1 ID/42215 Message-ID: Date: Thu, 18 Dec 1997 03:13:36 GMT Last-Modified: Wed, 28 May 1997 22:49:34 GMT Content-type: text/html Content-length: 5383 History of Krause's

History and philosophy

 

In 1973, Kalman Krause and a select team invented a whole new concept of furniture retailing ­ selling furniture factory direct to the consumer. They called it The Sofa Factory.

The Concept was simple, combining minimum overhead with a wide variety of basic styles and a broad fabric selection. By controlling the quality of raw materials, workmanship, production and pricing techniques, Krause's team was able to deliver high quality at low prices with no compromises.

In 1975, Krause's introduced its accelerated delivery schedules unheard of in upholstered furniture. The two- to three-month delivery time common to most furniture manufacturing firms was reduced to six weeks. Today's Custom Quick Delivery program can get your sofa designed, built and ready for delivery in less than 30 days.

Krause's has moved beyond just sofas, now offering chairs, love seats, convertible furniture, recliners and more. Krause's is the exclusive distributor of the Castro Convertible mechanism, the standard of the sofabed industry for over 60 years. Castro Convertibles showrooms are all over the East and Northeast and every Krause's store in the West and Midwest feature Castro Galleries.

On both coasts, every style of upholstered furniture is custom made to our customers' exact specifications. In our showrooms, we show you how to put together an entire living room including occasional chairs, tables, lamps, etageres and wall hangings. Our showroom floors are arranged in vignettes to help you visualize any combination of selections in a living room, den or family room setting.

Even as we grow and expand our selection to meet the needs of an ever more demanding audience, the KRAUSE'S® and Castro Convertible® emphasis remains on savings and Custom Crafted Quality, guaranteed*.

We can do it because we're more than just retailers.

We're the craftsmen.


Custom Crafted Quality ­ Guaranteed*.

 
In the West and Midwest

 
In the East and Northeast


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