Date: Thu, 18 Dec 1997 03:13:02 GMT Server: NCSA/1.5 Content-type: text/html Last-modified: Wed, 05 Nov 1997 14:06:32 GMT Content-length: 5883 LA-Z-BOY : What's New
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What's New At La-Z-Boy?


La-Z-Boy Mourns Death of Company Chairman


We've just launched our Web Site, so everything's new! However, there are few sections on the site which are specifically devoted to new events at La-Z-Boy.

In April at the International Home Furnishings Market in High Point, North Carolina, La-Z-Boy introduced a wide array of beautiful new products, offering something for everyone.

Here is just a preview of some of our new products. Check our web site often, as we'll continue to update new products! To see a sampling of any of these new products from July, August, September and October click here or visit your local La-Z-Boy dealer.

La-Z-Boy's Second Quarter financial results are available for the 1998 Fiscal Year.

La-Z-Boy's First Quarter financial results are available for the 1998 Fiscal Year.

La-Z-Boy's Fourth Quarter ended April 26, 1997. Financial and Year-End results are available here.

dreamtime La-Z-Boy Dreamtime Tops in U.K.!
La-Z-Boy's #554 "DreamtimeTM" swivel reclining glider was the unanimous choice for best designed recliner among judges in the Motion Upholstery category at the 1997 Furniture Industry Awards. The awards ceremony was held January 22 as part of the Birmingham Furniture Exposition, the largest furniture market in the United Kingdom.

According to the judges at the Furniture Industry Awards, La-Z-Boy's "Dreamtime" is "an all-rounder which will fit well in any home." First introduced at the October 1995 International Home Furnishings Market in High Point, N.C., "Dreamtime" already is one of the best selling reclining chairs in La-Z-Boy's line. Additionally, in 1996 La-Z-Boy was granted United States patent for the "Dreamtime" reclining chair design. Dreaming of a new recliner in your home? See Dreamtime at your nearest La-Z-Boy dealer today!

award La-Z-Boy Honored With International Marketing Award
At the second annual Advertising Marketing Effectiveness (AME) International Awards held January 31 in New York City, La-Z-Boy Incorporated was honored with a Silver Medallion for the effectiveness and creativity of its "We Make The Rooms That Make A Home" marketing campaign.

The "We Make The Rooms That Make A Home" campaign represents the most significant marketing and advertising campaign in La-Z-Boy's 69 year history. La-Z-Boy embarked on this repositioning effort to increase consumer awareness and acceptance of its full line of upholstered furniture. The comprehensive marketing program combined national and local advertising, telemarketing and national public relations, all designed to expand consumers' perceptions of La-Z-Boy's products beyond just recliners.

At the recent Wheat, First Securities Home Furnishings and Textile Conference, two presentations were given by La-Z-Boy senior management. Mr. Patrick Norton, Senior Vice President of Sales and Marketing, spoke on company growth and Mr. Fritz Jackson, Vice President Finance, spoke on company financial performance.

La-Z-Boy is devoted to designing new products to meet the needs of today's consumer -- while maintaining the quality you've come to expect. So take a look at our New Product Introductions.

What's in a name? Find out when you read about the La-Z-Boy Corporate Name Change.

Visit this page often to look for new additions to the web site, new products from La-Z-Boy, reports about quarterly earnings and other financial news.




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