Server: Netscape-FastTrack/2.0a Date: Thu, 18 Dec 1997 07:11:14 GMT Accept-ranges: bytes Last-modified: Tue, 12 Aug 1997 18:53:39 GMT Content-length: 4640 Content-type: text/html HEALTHLAB - In the News

 








TWINLAB INTRODUCES WEB SITE TO MEET GROWING NEED FOR HEALTH AND NUTRITION INFORMATION.
(www.twinlab.com)

(Ronkonkoma, New York, May 1, 1997) For Immediate Release

Twinlab Corporation, a leader in the $25 billion natural foods marketplace, announced today that its web site, dubbed The Health Lab, is officially open for visitors. The site can be accessed either through www.twinlab.com or through www.healthlab.com.

The Health Lab will provide consumers with a wide range of educational, nutritional, lifestyle and product information, satisfying the needs of both consumers who need basic answers, and those who have more sophisticated questions. No products will be sold directly; however, consumers will be able to find a Twinlab retailer conveniently located near them.

The Health Lab is divided up into individual "mini-labs," which enables visitors to easily navigate the site and find the help they need. Some of these mini-labs include The Vitamin Lab, The Mineral Lab, The Antioxidant Lab; a special Lifter's Lab recognizes the growing interest in weight training and Twinlab's leadership in developing sports nutrition products for this activity. Another interesting dimension of the Health Lab is the Personal Lab, an interactive area which allows visitors to establish their own personal goals, and measure their progress over time.The Health Lab will be linked to Twinlab's existing web site for its Nature's Herb's subsidiary, called The Herbal Village and its magazine group at www.musculardevelopment.com.

"The Health Lab continues Twinlab's commitment to educate the marketplace," said Ross Blechman, CEO of the company. "Our web site uses the Internet's communication and distribution power to bring the Twinlab message of superior fitness and wellness to more consumers than ever before," added Neil Blechman, Executive Vice-President, Marketing. "We hope that The Health Lab encourages Americans to adopt healthier lifestyles and take control of their personal health."

Twinlab, (NASDAQ: TWLB), whose divisions include Nature's Herbs and Alvita Herbal Teas, is a leading manufacturer of vitamins, minerals, amino acids, sports nutrition products and special formulas.

The Health Lab was designed and created by Hanft Byrne Raboy Abrams & Partners, Inc., Twinlab's advertising agency.


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