Server: Microsoft-IIS/3.0 Date: Thu, 18 Dec 1997 06:15:46 GMT Content-Type: text/html Accept-Ranges: bytes Last-Modified: Fri, 25 Jul 1997 21:15:36 GMT Content-Length: 5040 Tyson Announces Web Launch

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www.tyson.com

 

Tyson Foods Announces
Web Site Launch


Springdale, AR (July 29, 1996)--Tyson Foods, Inc. (Nasdaq:TYSNA), the world's largest poultry producer, processor and marketer, today crossed the road to the information superhighway and launched its World Wide Web site at www.tyson.com.

The site, which is built to serve the information needs of several different groups, is divided into two main areas: The Chicken Kitchen and the Tyson Corporate Site.

The Corporate section of the site was designed to provide information about Tyson Foods, Inc. to investors, the media, and others who might be interested in the operations and history of the company. For example, here one can discover how the company has grown since its birth in the 1930's, and how Tyson products progress from farm and sea to market. News releases are also available and will be posted on the site immediately upon their release.

In the Investor Relations part of the Corporate section, browsers can view the company's financial calendar, SEC filings, current stock price, financial news and Tyson's latest annual report.

The Corporate section of the site is the collaborative effort of Tyson's Media and Public Relations, Investor Relations, and Communications Departments.

"The site provides the answers to questions we're asked on a daily basis," said Archie Schaffer, Tyson's Director of Media, Public and Governmental Affairs. "It's a ready resource for anyone needing information about who we are and what we do. We believe we have an excellent start here, on which we can improve and expand as the medium grows."

Chickening out of preparing a home-cooked meal is not an option at The Tyson Chicken Kitchen. Here you'll find lots of quick and healthy recipes containing the nation's favorite meat, chicken. According to the National Broiler Council, each American consumed an average of 72 pounds of chicken in 1995, surpassing beef consumption by almost five pounds.

"As a leader in the poultry industry, we wanted to be the first to offer consumers an easily accessible and valuable resource for everything they ever wanted to know about chicken--from handling and preparation to nutrition," says Jeff Sandore, Tyson's Vice President of Retail Marketing.

Some of the Chicken Kitchen's features include:

*Recipes
*Jokes
*Tyson Chicken Club
*Product Information
*Cooking Classroom
*Games
*FAQ's
*Calendar of Events

The Chicken Kitchen section of the site was designed and produced by DSG Interactive, DDB Needham Chicago's digital service group. It was based on insight on consumer demand; DDB Needham learned from its other food-related web sites that the word "recipes" was one of the top three key words visitors used to access them.

    Contact:

    Ed Nicholson (501) 290-4591
    Corporate Public Relations Manager
    email: nicholsone@tyson.com