Date: Fri, 19 Dec 1997 03:42:33 GMT Server: Apache/1.2.1 Last-Modified: Fri, 05 Dec 1997 22:25:46 GMT ETag: "1e7071-f41-34887f6a" Content-Length: 3905 Accept-Ranges: bytes Connection: close Content-Type: text/html
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OBJECTIVES The first objective is to increase sales and achieve profitability. The primary focus during the short range is to find other ways to use our existing distribution network. The intention of the short range strategy is to generate additional sales by introducing more ways to use our distribution network in the school market and to expand its reach into new markets. This will be done by implementing two concurrent strategies. A. Create more market potential by introducing additional types of book fairs. In Fall 97 and Spring 98, PAGES has launched four new fair types:
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![]() In addition, the Company has adopted a more "retail-oriented" sales and operations model which includes and increased emphasis on the customer and marketing initiatives. In 1996, PAGES embarked on a major internal reengineering project developed to improve the efficiency of the book purchasing and inventory management processes. The initiative is aimed at ensuring the right books, are at the right place, at the right time.
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