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Tyson Foods Announces
Web Site Launch
Springdale, AR (July 29, 1996)--Tyson Foods, Inc. (Nasdaq:TYSNA), the
world's largest poultry producer, processor and marketer, today crossed
the road to the information superhighway and launched its World Wide Web
site at www.tyson.com.
The site, which is built to serve the information needs of several different
groups, is divided into two main areas: The Chicken Kitchen and the Tyson
Corporate Site.
The Corporate section of the site was designed to provide information about
Tyson Foods, Inc. to investors, the media, and others who might be interested
in the operations and history of the company. For example, here one can
discover how the company has grown since its birth in the 1930's, and how
Tyson products progress from farm and sea to market. News releases are also
available and will be posted on the site immediately upon their release.
In the Investor Relations part of the Corporate section, browsers can view
the company's financial calendar, SEC filings, current stock price, financial
news and Tyson's latest annual report.
The Corporate section of the site is the collaborative effort of Tyson's
Media and Public Relations, Investor Relations, and Communications Departments.
"The site provides the answers to questions we're asked on a daily
basis," said Archie Schaffer, Tyson's Director of Media, Public and
Governmental Affairs. "It's a ready resource for anyone needing information
about who we are and what we do. We believe we have an excellent start here,
on which we can improve and expand as the medium grows."
Chickening out of preparing a home-cooked meal is not an option at The Tyson
Chicken Kitchen. Here you'll find lots of quick and healthy recipes containing
the nation's favorite meat, chicken. According to the National Broiler Council,
each American consumed an average of 72 pounds of chicken in 1995, surpassing
beef consumption by almost five pounds.
"As a leader in the poultry industry, we wanted to be the first to
offer consumers an easily accessible and valuable resource for everything
they ever wanted to know about chicken--from handling and preparation to
nutrition," says Jeff Sandore, Tyson's Vice President of Retail Marketing.
Some of the Chicken Kitchen's features include:
The Chicken Kitchen section of the site was designed and produced
by DSG Interactive, DDB Needham Chicago's digital service group. It was
based on insight on consumer demand; DDB Needham learned from its other
food-related web sites that the word "recipes" was one of the
top three key words visitors used to access them.
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