Server: Netscape-Commerce/1.12 Date: Thursday, 20-Nov-97 22:10:38 GMT Last-modified: Friday, 21-Feb-97 15:26:06 GMT Content-length: 4273 Content-type: text/html LTV Steel - Focus on the Future


 

The steel industry of the future will be far different from the steel industry of today. Technological advances and the opening of global markets have already made the traditional steel industry paradigms obsolete. By not allowing the past to restrict our view of the future, LTV is adopting new technologies and business practices to remain an industry leader for the long-term future.

Globalization
In 1995, less than 7 percent of all U.S.-produced steel was exported. This indicates tremendous room for growth. While we currently supply flat rolled steel to our U.S. customers with foreign operations, and we also serve many foreign automakers operating in the U.S., these efforts will expand further:

  • All of our flat rolled steel and tin mill plants are now certified under the International Standards Organization's ISO 9000 program, giving us the tools necessary to compete more effectively in the global market.
  • Currently we operate two international liaison offices in Tokyo and Mexico City. We will open offices in more markets as we grow.
  • We will continue to aggressively pursue international joint ventures that give us a competitive edge in foreign markets. For more on LTV joint ventures in the U.S. and abroad, see Joint Ventures.

Flexibility in Process
The steel industry has become extremely competitive, and LTV is determined to stay a step ahead by not limiting ourselves in any way. An excellent example of this type of thinking is the Trico Steel Company, our joint venture with Sumitomo Metal Industries, Ltd. of Japan and British Steel plc. Opening in early 1997, this flat rolled minimill plant in Decatur, Alabama, will serve the expanding hot rolled steel market in the southeastern U.S. More important, it signals our intention to fight the competitive attack on our core business by the new breed of flat rolled minimills.

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