Server: Microsoft-IIS/3.0 Date: Thu, 18 Dec 1997 06:31:57 GMT Content-Type: text/html Accept-Ranges: bytes Last-Modified: Thu, 11 Dec 1997 16:19:06 GMT Content-Length: 10991 GMCR In a Nutshell

  About GMCR
 

A Brief History
Sixteen years ago, Green Mountain Coffee Roasters hung its shingle on the front of a small café in Waitsfield, Vermont. This café roasted coffee on the premises and formed the base of operations for what was to become one of the nation's leading specialty coffee companies. The demand for high-quality, freshly roasted coffee soon grew beyond the café's walls. Restaurants and inns in the area asked for coffee and equipment. Green Mountain Coffee Roasters was soon in the wholesale business to satisfy these requests. Before long, skiers asked if the café could send Green Mountain Coffee to their homes in New York, Florida, Pennsylvania or Connecticut. This demand was filled by the birth of the company's mail-order business.
Green Mountain, Inc. is now publicly owned (NASDAQ: NM: GMCR) and had sales in excess of $38 million for the fiscal year ended September 28, 1996. The majority of these sales are generated by the company's wholesale business which serves more than 5,000 customer accounts, primarily on the East Coast.
Green Mountain's mail-order catalog is mailed to customers nationally and may be found in the seatbacks on the Delta Shuttle, Delta Express and Amtrak trains serving the Northeast corridor. The company now has 12 company-owned retail stores in Vermont, Connecticut, Illinois, Maine, Massachusetts, New Hampshire and New York. Eight of these stores roast coffee on the premises.


Environmental Commitment
GMCR's Environmental Committee was established in 1989. Composed of employees, the committee explores the many ways our corporate environmental vision can affect our business practices, and supervises the company's extensive on-site recycling program.
In 1992, GMCR launched its Stewardship® line of coffees which are grown and harvested with proper care and respect for the land and its workers. Green Mountain employees travel to coffee farms to evaluate the farm management and quality of the coffee. Strong relations have been established with the growers of six Stewardship® coffees in Hawaii, Mexico, Costa Rica, Peru, Guatemala and Colombia. In 1997 Green Mountain funded construction of a beneficio and hydro plant for 16 coffee-farming families in Peru.

 

GMCR in the Community
In May, 1995, the company was presented the 1994 Dean C. Davis Outstanding Vermont Business Award by the Vermont State Chamber of Commerce. In 1997, Green Mountain received the New Englander Award for Innovation, which is presented by the Smaller Business Association of New England. The company supports organizations like United Way, Salvation Army and Red Cross as well as libraries, religious organizations, schools, counseling centers and community food-shelters.
Green Mountain Coffee Roasters extends beyond local communities to globally-oriented organizations such as Coffee Kids®, Conservation International and The Rain Forest Alliance. A percentage of the company's net profits from the sale of its Rain Forest Nut™ coffees is donated to Conservation International and to The Rain Forest Alliance, organizations dedicated to preservation of the world's rain forests.


Bob Stiller, President & CEOThe past sixteen years have been years of growth and success for Green Mountain Coffee Roasters. During this period the company has developed strong relations with employees, the communities where employees live and work, with its stockholders, and with its coffee producers and their communities. From the strong foundation which was put in place in 1981, the company continues to grow.

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Copyright © 1997 Green Mountain Coffee, Inc. All rights reserved.
Last revised: December 11, 1997.